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Commerce Comms
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Commerce Comms is an idea to upload a very relaxed video every month, rambling about something that catches my eye in the world of #eCommerce, #digitalmedia, #retailmedia, #advertising and more.
#1: Revenue Attribution and Revenue Recovery Initiatives
As we see a global market crunch, and its effects on brand spending, brands are going to invest more in revenue recovery solutions and programs like #brandprotection.
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